The Passion Perspective

October has been a month of teasing, in true British style, we’re using satire to highlight the quirks of our culture.

We’ve seen that the retro revival trend is still going strong, with playful collaborations like S Club and Waitrose delivering a chaotic rendition of ‘You’re My Number One’ to celebrate the relaunch of the Waitrose no.1 range. Meanwhile, the noughties actress, Martine McCutcheon, teamed up with Lidl to cover the 90s classic “Ooh Aah… Just A Little Bit,” cleverly renaming it “Ooh Aah… Just A Lidl Bit.”

Even British icons themselves aren’t off-limits. Aldi took a light-hearted jab at Moschino’s bizarre celery-shaped bag, offering an edible 75p alternative and poking fun at the luxury brand.

And we can’t forget to mention the hit Liam Gallagher took this month over his latest collaboration for fashion brand Berghaus. Lidl were back in the headlines as the internet noticed that the Oasis frontman’s retro jacket revival struck an unfortunate similarity to the supermarket’s merch. Clearly, even our national icons aren’t safe from a bit of teasing!

This month at Mischief

PRINGLES AND JIMMY BULLARD LAUNCH ‘SCAN AND SCRAN’ CAFE TO TACKLE MALE MENTAL HEALTH

This month, Pringles teamed up with the legendary Jimmy Bullard and Movember to help men tackle the tricky topic of mental health. Inspired by a recent survey showing that nearly half (47%) of British men find it tough to check in on their mates, we brought to life a café dedicated to getting the nation talking.

At our pop-up café, we served up a ‘pay by post’ system, where visitors snagged free grub just by messaging and checking in on a friend. Plus, café-goers could scan the QR code on select Pringles tubes featuring Mr. P’s iconic moustache for the Movember Conversations tool.

The story took off in the media, as we secured multiple national titles, including the Daily Mirror, Mail Online, and Daily Star, plus top consumer titles like JOE, POPSUGAR, and Yahoo. Talk about popping off…

If you’re still hungry for more? Read about our campaign here.

THREE UK FINDS SCAREDY-CAT BRITS OBSESSED WITH SPOOKY SPOILERS

In honour of spooky season, we worked with Three UK to conduct research into a new horror movie trend coined ‘Second Screaming’, where viewers are looking up plot spoilers before the end of a film.

Our research found that this phenomenon has a strong generational trend with 68% of Gen Z confessing to the sneaky habit, compared to just a quarter of Gen X and a measly 13% of Boomers. It looks like these scary spoilers are dividing the country, one unexpected (or expected) twist at a time! We even got psychologist Dr Charlotte Armitage to weigh in, suggesting that people seek spoilers as a comforting crutch.

This campaign caused a stir in the media, securing coverage from several gold-tier titles such as the Daily Mirror and the Daily Star. No need to look this one up, we all had a happy ending here!

Keen to see how this spooky story went? Read more here.