Brand Strategy

Introducing Reverb
by MHP Group

We build brands people talk about

Brands are built or broken by what is said about them by others. The stories told between friends, employees, customers, influencers and stakeholders.

When others talk about your brand, they drive reach, engagement and credibility. They build trust and tell stories that others remember, maximising the earned impact of every piece of owned brand communications.

In a noisy, connected and polarised world, we help brands speak with clarity and brand advocacy.

Our approach

Fusing human storytelling, vibrant designs and incisive behavioural insight, our brand strategy team takes an interdisciplinary approach to achieve cultural resonance.

We approach every brand brief by asking: How will key audiences respond to your story? How will they retell it? And what will make them advocates?

Our 4D process helps us articulate the value you create and the value that shapes you, and bring that story to life across every touchpoint.

  • Vision, values and purpose
  • Logo design and naming
  • Brand identity and guidelines
  • Master narratives and manifestos
  • Tone of voice
  • Brand platforms and toolkits
  • EVP and employer brand