Just Eat:
driving cultural relevance

Girls playing football
Girls on phone

The work

Our strategy was to deliver Just Eat joy into the culture and interests that its young, urban audience care most about – football, entertainment and gaming.

We crafted campaigns to support brand sponsorships with ITV Love Island, UEFA and Taste of London and to join cultural conversations year-round.

A snapshot of recent work includes:

  • Football: Joining forces with Greggs during the Men’s Euro 2021 and making the grassroots game more accessible for women while the Lioness’ roared to victory at Women’s Euro 2022
  • Entertainment: To satisfy Love Island fans’ cravings for hunger and gossip, we launched the Wing Woman Hotline with BFFs Kaz and Liberty. For Notting Hill Carnival, we challenged foodies to try something that isn’t jerk chicken
  • Gaming: To pacify frustrated FIFA 23 players, we launched a VAR Panel for gamers, hosted by former referee Mark Clattenberg

Shortlisted for six awards across culture, sport, entertainment, integrated communications, planning and evaluation

two men gaming

The impact

Highlights of our impact include:

  • Defending JustEat as the no1 delivery service nationally
  • Achieving more coverage than any other UEFA sponsor during the Women’s Euros
  • Outperforming coverage volume KPIs by 22%
  • Achieving an average Share Of Voice of 24% during campaigns – outstripping the competition by 4% on average