MedAccess connects pharmaceutical companies, the third sector and national governments to provide finance solutions to get medical innovations to new markets.
Its role in the market was important, but hard to understand and it felt that because of this, it was missing opportunities to help those who needed it most.
MHP Group worked with MedAccess to develop a more succinct, engaging brand positioning, designed to energise and unite its stakeholders.
As part of our 4D process, we deployed a combination of audience research, peer group analysis and internal stakeholder interviews, we developed a new narrative and messaging framework, leading to a new visual identity and redesigned digital channels.
We helped transform the MedAccess brand story from “what we do” to “why we exist”, which elevates their role with partners and stakeholders, ultimately to ensure greater access to life saving medicines for people in underserved markets.
The refreshed brand has been rolled out to every touchpoint including experiential, video and collateral.
Commenting on the work, MedAccess CEO Michael Anderson, said:
“I’ve worked on branding projects many times in my life. By and large those experiences have been disappointing. This was the exact opposite. I was inspired.”
“I think it is no accident that our fundraising conversations have proven more effective since we rolled out the new brand narrative.”