Ahead of COP26 in Glasgow, The Climate Coalition – a collective of over 100 charities and brands (everyone from Oxfam and the WWF to the National Trust and Ben & Jerry’s) – appointed us to deliver communications for the first ever Great Big Green Week.
We devised the platform ‘The Fight That Unites’, a powerful statement that people from all walks of life care about the green agenda.
We activated the campaign through tactics that revealed the impact of climate change on different parts of British life, including:
Pro bono partnerships were also secured with the likes of the FA, BT Sport and Norwich City.
The campaign achieved 906 pieces of coverage in total, including 60 national items. More importantly, independent research showed that: