Three:
earning top three status

Chelsea players taking a selfie
Two people sitting next to a paper sculpture

The work

We are Three’s consumer comms and social agency, working to support their ambition to become the third biggest mobile network in the UK, and to leverage their sponsorships of Live Nation Festivals and Chelsea FC.

We ensure that everything we do supports their “Life Needs a Big Network” platform, from the daily coverage we secure for Three deals and partnerships to the social newsjacking and integrated creative campaigns we deliver.

Our work has included:

  • Turning Stamford Bridge 5G with Chelsea’s five G’s: Geremi,Gianfranco Zola, Eidur Gudjohnsen, Rob Green and William Gallas
  • Delivering a low light photography masterclass with Rankin to launch the Samsung Galaxy S22 and drive traffic to Three’s Instagram channel
  • Making Three #1 on Black Friday 2021 by working with Ricky Wilson (Kaiser Chiefs frontman and presenter of CBBC art show Art Jam) and renowned paper artists to transform old mobile phone packaging into stunning sculptures.
Chelsea players
Chelsea players

The impact

We consistently achieve top three share of voice in the media, regularly delivering 150 pieces of high quality coverage per month and 1m+ social interactions on owned and influencer channels through our always-on work.

Our campaigns’ impact ranges from 195 pieces of coverage for the 5Gs (with 87% headline mentions for Three) to 1M video views for the Rankin masterclass and securing the number one share of voice on Black Friday.