30 Nov 2023

Celebrating Fintech excellence: Our team’s triumph as AltFi’s PR Agency of the Year

It's been a fantastic year of growth for MHP's Financial Services team, who were recently named PR Agency of the Year at the AltFi awards. Head of Financial Services, Nick Woods, reflects on their journey over the past year and looks ahead to what is coming up 2024.

Nick Woods

Last week, we were honoured to be crowned PR Agency of the Year at leading fintech publication, AltFi’s, annual awards. Recognising the cream of the crop in fintech, the judges described us as not only supporting clients with proactive and responsive PR, but being a “valuable node in the fintech community.” This truly does reflect what we strive to be for our clients and is testament to our team’s dedication to setting the gold standard in communications. 

What got us to this position? Put simply, it’s the power of a fully integrated approach that delivers impactful results for our clients. In a year marked by unprecedented challenges, from the continued funding slowdown to regulatory pressures, if one thing has become clear, it’s that fintechs are now operating in an increasingly connected world, with an ever increasing and diverse set of stakeholders. Being able the manage the reputational scrutiny that comes in this environment has been instrumental in us winning nearly 20 new clients this year, from disruptive fintech scaleups like Wamo, Papara, Xapo Bank and Br-dge to incumbent financial institutions like First Sentier Investors. 

We’ve crafted powerful narratives that resonate across all channels, ensuring client’s messages are not only heard but also felt in this new marketplace. We’ve provided strategic counsel and developed messaging that addresses consumer concerns, offering reassurance and solutions amidst a cost-of-living crisis, while serving as a steady hand for clients facing economic headwinds. And, as the financial services sector continues to be driven by technological innovation and changing consumer behaviours, we’ve helped clients embrace digital transformation and meet the heightened expectations of today’s tech-savvy consumers; from AI to blockchain, we’ve demystified cutting-edge technologies and turned them into bigger stories that engage and inform.  

Being truly integrated, our approach has seen us tap into different areas of our expertise across the agency – be that public affairs, digital or internal comms, to name but a few – and leverage our comprehensive suite of services, from influencer analysis to AI-powered measurement tools.   

Crucially, our success is rooted in our commitment to attracting and nurturing the best talent in the industry. We’ve built a team of thought leaders and experts who are not only at the forefront of their respective fields but are also deeply passionate about the transformative potential of fintech.   

As we look ahead to 2024, the outlook for our team is one of strong optimism. With a robust portfolio of clients, a team of unparalleled talent and a relentless drive for innovation, we are excited for what the next year will bring. Our integrated proposition will continue to be a differentiator, allowing us to meet the evolving needs of our clients and to lead in a landscape that demands nothing less than excellence. Here’s to a future where our practice not only grows but continues to redefine the standards of fintech and financial services communications. 

By Nick Woods

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