04 Oct 2022

Charlotte Brooks Becomes Managing Director And New Mischief Lead

Charlotte Brooks has been appointed to lead Mischief, the specialist consumer communications arm of MHP Mischief.


Charlotte has been a key member of the Mischief leadership team for four years, leading major client relationships including E.ON, Seven Dials and Three, and helping to transform Mischief into an integrated offer, embedding digital, influencer and performance capabilities.

Mischief have a range of exciting clients including Lego, Just Eat, The Hundred and Nestle, with recent wins including Cupra, LV=, Ocado and ITV.

Charlotte succeeds Greg Jones, who will leave the agency at the end of this month.

Alex Bigg CEO of MHP Mischief,  said:

“Charlotte was the natural choice. She combines passion, vision and outstanding client counsel. Most importantly, she is a great leader and has an exciting plan for the future development of the Mischief brand. It is testament to the strength of the team that we were able to make this key appointment by promoting from within.

“I’m grateful to Greg for the great work he did to drive the integration of MHP and Mischief, steer his team through Covid and attract great talent and brands.”

Charlotte Brooks, Managing Director and Mischief Lead, added:

“Disruptive creativity is our heartland, and that has never been more important. It’s been exciting over the last few years to translate that approach across new channels and marketing disciplines and, ultimately, to deliver bigger, better and more impactful work for our clients.

“I’m delighted to have the opportunity to take Mischief to the next level and to be part of such an incredible leadership team.”

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