19 Jan 2022

MHP Mischief Makes Senior Hire In Booming Public Affairs Practice

Max Wind-Cowie joins the agency’s 20-strong public affairs team as a Director – making the move from Hill and Knowlton where he was a leading member of the Energy and Industrials team.


Max was previously a top aide to the chairman of the National Infrastructure Commission, where amongst other responsibilities he worked across government and devolved institutions on the strategic National Infrastructure Assessment. He has also held senior roles at Demos and Respublica think-tanks; and is a regular media contributor.

Wind-Cowie’s infrastructure expertise and his experience in research and insights will further boost MHP Mischief’s team which has recently made further hires from the Conservative Chief Whip’s office and Department of Health and Social Care, as well as the appointing ITN broadcaster Charlotte Grant and top Grayling adviser Craig Ling.

It comes at a period of real growth for MHP Mischief’s Public Affairs practice – which jumped four places in the most recent PR Week Top 150 ranking (rising from #12 to #8), and has been shortlisted as one of the PRCA’s Public Affairs Agencies of the Year for the past two years.

The team was recently reappointed by Wine Drinkers UK after helping the industry body secure a freeze in alcohol duty (something that has occurred only three times in the past two decades), and counts brands such as Atos, British Business Bank, South Western Rail, and Portman Group amongst its clients.

MHP Mischief’s Head of Public Affairs Jamie Lyons said:

“I am delighted Max is joining us. His real expertise in infrastructure, energy and industrials will be a huge benefit to our clients. And his understanding of the importance of qualitative and quantitative research will further enhance our offering.”

Max Wind-Cowie said:

“I am very excited to be joining MHP Mischief’s talented and committed Public Affairs team at this moment of growth for the practice. I’ve long admired the team for their campaign ethos and imaginative, effective approach to helping clients to thrive. I can’t wait to get stuck in.”

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