We are delighted to announce that our Financial Services team have been shortlisted in five categories at the Financial Services Forum Awards for Marketing Effectiveness 2024.

The awards recognise the most effective marketing initiatives in the financial services sector, celebrating campaigns that have successfully met customer needs and delivered tangible results.

The shortlists reflect the scope of our expertise, and the innovative work produced by our Financial Services team:

• Most Effective Customer Event – FCA, Swipe Left, Invest Right: How the Principles of Dating Can Be Applied to Investing
• Most Effective Earned Media Strategy – Perenna, Launching a new mortgage provider in the UK market
• Most Effective Integrated Campaign (B2C) – FCA, Swipe Left, Invest Right: How the Principles of Dating Can Be Applied to Investing
• Most Effective Sustainable Product Campaign – Sylvera, Building Trust in Carbon Markets
• Most Effective Use of Social Media – FCA, Swipe Left, Invest Right: How the Principles of Dating Can Be Applied to Investing

We are looking forward to attending the awards ceremony on 21^st November, and celebrating with the other nominees.

See the full shortlist here.

It’s been a time of quick growth for MHP’s Financial Services team, who recently announced the launch of a new Insurance & Risk offer, headed up by Brian Norris. The team will provide specialist communications services to the insurance, risk transfer, mitigation and management sector.  They’ve also welcomed two senior hires into the team; Charlotte Earlam from Rostrum and Farha Uddin from FTI Consulting.