Posts Tagged ‘media’

IPO comms in focus: Employee Communications

Posted on: May 7th, 2024 by Morgan Arnold

Two days to go until the London Stock Exchange IPO Forum and in the latest in our IPO communications advice series, MHP’s Head of Change and Employee Engagement, Naomi Goodman, explains what companies considering an IPO should be thinking about when it comes to employee communications.

Watch the video here:

You can also read the full episode here:

Why are employee communications important to an IPO process?

An IPO is a hugely exciting experience for any company. It’s a great testament to the strength of your brand, your products or your service. It’s great recognition of your journey to date and your potential for growth. And it’s a great testament to the high calibre of people you have in your organisation who have been driven to help your company succeed.

So, don’t underestimate the importance of engaging your employees with your IPO. It’s their collective ability that’s helped to get you where you are today and it’s their ongoing commitment that is going to help you to sustain your success.

What should companies considering an IPO be thinking about when it comes to internal comms?

Once an IPO has been initiated there are lots of rules and regulations about what can and can’t be communicated and when. In order to mitigate any risk, as soon as you’re aware that your company may enter into an IPO, it is never too soon to get an integrated communication strategy and plan in place. Here are three areas to get started on straight away.

  1. Know your stakeholders. It sounds simple but this is more than simply segmenting your audiences. It’s about trust and influence. Map your internal and external stakeholders, determine who is in the circle of trust and how best to effectively equip them. And know who is in their sphere of influence for when you’re able to involve a wider pool of leaders before you engage employees.
  2. Manage the message. There will be limitations with what you can and can’t say during an IPO. Develop a flexible messaging framework, one set of key messages that can be tailored to the various stakeholder groups. Ensure you have a captivating, compelling set of messages ready that really captures your journey and vision. The why this, the why now, the what and the when and importantly the benefits to the business and your people. And don’t forget to thank your employees, the people that have helped the business get to this point.
  3. Actively listen. IPOs are an opportunity to celebrate, especially on listing day. Go big, have some fun. However, through the employee communications process, don’t forget to actively listen to your people. Yes, IPOs are exciting. Yes, there can be many financial and developmental benefits for an employee, which you should repeatedly, repeatedly, repeatedly communicate. However, do not underestimate the uncertainty that a significant change like this can cause among employees. Give them the channels and the space to share their thoughts and have these thoughts heard and answered.

Remember, evidence and experience shows us that colleagues join and stay companies that care. A thoughtful, considered approach to how you engage employees in an IPO reaffirms that. So remember, know your stakeholders, manage the message and actively listen.

MHP is delighted to be partnering with the London Stock Exchange on its flagship IPO Forum on Thursday 9 May 2024. With a full afternoon of insights, panels, and networking, an expert team of legal, financial and communications advisers will join a host of private companies considering an IPO, as well as members of the investor community and recently listed businesses to discuss the IPO process and the challenges and opportunities of becoming a public listed company. Find out more here

IPO comms in focus: ESG

Posted on: May 1st, 2024 by Morgan Arnold

As the build up to next week’s London Stock Exchange IPO Forum continues, today we ask MHP Corporate Advisory and Capital Markets’ ESG specialist Rachel Farrington what companies with IPO ambitions should be thinking about when it comes to #ESG communications

Watch the video here:

You can also read the full episode here:

How do ESG communications play a pivotal role in the Initial Public Offering  (IPO) process?

For any company looking to IPO, ESG communications are now a critical part of the process that influence investor perceptions, risk assessments and the overall success of the offering. Companies that effectively communicate their ESG strategies and achievements can enhance their appeal to a growing segment of the investor community that prioritises sustainability and responsible corporate behaviour. At the same time, by not having a credible ESG strategy, you risk cutting yourself off from pools of capital.

Regulation continues to be a driving force across the capital markets, with an increasing focus on ESG disclosures. A number of key regulations have phased adoption schedules and are impacting broader segments of the market over time and setting the direction for corporate disclosures. By putting in place robust ESG practices from the outset, a business can demonstrate to potential investors that it has strong governance in place and that it is proactively managing both the risks and opportunities related to ESG.

In practical terms, what should companies considering an IPO be thinking about/doing when it comes to ESG communication?

What this means in practice is that companies need to be proactive and strategic in presenting their ESG credentials as part of any IPO. We would recommend taking the following steps:

  1. Establish a clear and robust ESG framework that aligns with recognised standards and frameworks, such as the Global Reporting Initiative or the Sustainability Accounting Standards Board. Set measurable ESG goals and targets that are ambitious yet achievable.
  2. Engage with your stakeholders, including investors, customers, employees and communities, to understand their ESG expectations and concerns. Use the stakeholder feedback to inform your ESG strategy and communications.
  3. Commit to transparency in ESG matters by providing clear, accurate and comprehensive information about your corporate ESG performance. Even if you are just starting out on your sustainability journey, being transparent about your progress will help position your approach as credible and authentic. To find out more about our approach to ESG communications during an IPO, please get in touch.

MHP is delighted to be partnering with the London Stock Exchange on its flagship IPO Forum on Thursday 9 May 2024. With a full afternoon of insights, panels, and networking, an expert team of legal, financial and communications advisers will join a host of private companies considering an IPO, as well as members of the investor community and recently listed businesses to discuss the IPO process and the challenges and opportunities of becoming a public listed company. Find out more here

IPO comms in focus: Media

Posted on: April 29th, 2024 by Alexandra Stamp

First up, former national business journalist Simon Evans explains why the power of the media should not be underestimated and how to maximise upside while managing potential risk.

Watch the video here:

You can also read the full episode here:

Why is Media important to the success of an IPO process?

As a former national business journalist, I’ve covered many IPOs. The power of the media or any process cannot be underestimated. The media can drive momentum during a listing, they can directly affect the price range, or they can kill processes dead in their tracks.

Working with the media starts with a story, and as with most things in life, the simpler the better. Journalists are increasingly time poor, having to write many stories in a day, and your IPO story will be one of these stories. Relationships are critical.

If you don’t know the journalists who are going to cover you during your process, you’re already at a big disadvantage. So be as transparent as you can be, be consistent, and as I say, keep it simple. No IPO process is ever perfect, but working closely with media, realising they have a job to do too, can yield really positive results in the end.

What should companies considering an IPO be thinking about in terms of media management and engagement?

The earlier that communication teams are brought into any process, the better. We work very closely with the company’s advisors, including bankers and lawyers, helping to craft communication strategies that really maximise the upside of any process, while also carefully managing any downside risks or threats too. News in an IPO very rarely breaks on the day you expect it to.

Leaked strategies are critical, but you have to be prepared for every kind of eventuality today. While we’re heavily focused on the media, leveraging our relationships with the press, we develop multi-stakeholder strategies, considering all different types of audiences that may have an interest in a process, whether they be policy makers, regulators, social media influencers, and beyond. In an era of increasing complexity, being simple carries more weight than ever. In an IPO process, this is even more important.

MHP is delighted to be partnering with the London Stock Exchange on its flagship IPO Forum on Thursday 9 May 2024. With a full afternoon of insights, panels, and networking, an expert team of legal, financial and communications advisers will join a host of private companies considering an IPO, as well as members of the investor community and recently listed businesses to discuss the IPO process and the challenges and opportunities of becoming a public listed company. Find out more here