polarisation

Public Affairs

Polarisation & Public Support for Food and Drink 

Food is a topic which can be surprisingly emotive. With a general election on the way, we used MHP Group's Polarisation Tracker to measure public views on food and drink policy – with some surprisin... Read more

Behavioural Science

Coutts is not Britain’s Bud Light

The Coutts and Bud Light backlashes share some similarities but were the result of very different kinds of polarisation. In this article, Nick Barron, Deputy CEO, breaks down the difference between an... Read more