Just Eat Delivering Fame for Just Eat’s Latest ‘Did Somebody Say’ Campaign

Brand Strategy
Food and Beverage
Mischief

The idea

We hosted an exclusive gig for members of the public inside a neighbourhood institution, Johnnies Cafe. Situated in Camberwell, the cafe is a local legend and has served the community for 50 years – tying perfectly into Just Eatʼs ambition to serve every side of the nation.

We announced the gig to listings media resulting in a queue of over 25,000 people eagerly trying to secure tickets which sold out in under 30 seconds.

Guests got the full gig experience in the most unexpected of settings, with a full set from Craig David and supporting DJs, whilst being treated to Johnnies famous menu of food and drinks.

250k+
queued up for a ticket
150+
pieces of coverage
<30s
it took for tickets to sell out

The impact

  • More than 25,000 people queued up to get a ticket

  • 150 pieces of coverage, including 15 nationals & 6 broadcast segments

  • All tickets were sold out in under 30 seconds