Social platforms are powerful tools for executives and spokespeople to develop a personal brand and thought leadership platform. Social algorithms also prefer people profiles to brand pages, so investing in your company’s C-Suite as LinkedIn voices is a savvy strategy, at the same time as ensuring in-house teams know how to make the most or corporate profiles.

Social media training programmes are tailored to the objective of the project; this ranges from executive profile elevation and individual social strategies workshops, to training for comms teams and channel managers on new or existing platforms for a best practice approach.

We offer virtual or in person training session, which can be recorded on Teams for reference, along with a full audit of the individual or organisation’s social profiles, and a reference guide to implementing the learnings.

Executive profile elevation and best practice training includes:

An Executive profile review will be undertaken to provide best practice recommendations for optimisation; ensuring a fit-for-purpose social profile to support broader business development, customer and media goals.

Executive content workshop including development of social approach, tone of voice, content pillars and stories to tell.

One to one or team training includes:

  • Understanding what’s possible on relevant social platforms and the benefits of using them.
  • The platform fundamentals, best practice approach, how to use it to achieve specific goals and the optimisation of existing profiles
  • Best-in-class examples based on a peer review
  • Guidance on when, what and how to post, and a showcase of some longer form content ideas.
Internal team training:

After a full brief we develop a training programme to meet the needs of the team, weather that’s getting to grips with Bluesky and TikTok, or wanting to become experts at targeted content delivery via LinkedIn.

The workshop will cover:

  • New and existing platforms, features and functionality
  • The art of the possible, looking at best-in-class peer examples
  • Content guidance: how, when, and what to post
  • Tips to beat the algorithm
Intensive courses:

We also run 8-week intensive coaching sessions for individuals who want to become independent at delivering best in class social profile building for themselves

The course can be tailored to individual needs, and will cover a blend of theory and practical tips and exercises.

Content may include:

  • Fundamentals of social platforms
  • How to develop a storytelling strategy
  • How to write social copy
  • How to capture and create great social assets
  • How to interact with your organisations’ page
  • How to respond to your community (including negative responses)

Our training team of expert have led training programmes for clients such as E.ON, Twinings, innocent, Gilead, AstraZeneca and senior Emiratis as part of the Mohammad bin Rashid Centre for Excellence.

Our people