Our Sport & Entertainment team connects brands with passionate and engaged audiences in a convergent entertainment landscape.
We help entertainment, sports, and tech brands drive brand awareness, fan loyalty, business customers and cultural relevance through strategic communications that resonate with both established and emerging fanbases.
Our clients include Spotify, Channel 4, Sky, Disney, beIN Media Group, and entertainment tech and rights innovators like Gang Group and Anotherblock. We also help major brands design and activate partnerships with sports and entertainment properties, including the 2024 Paris Olympic and Paralympic Games, Eurovision, the Women’s Rugby World Cup and Wireless music festival.
Our consumer agency Mischief helped Team GB build its supporter base in the build up to Paris 2024 and helps Channel 4 launch , while our creative studio La Plage began life as an art gallery and now develops the visual language for the Potterverse.
Our team combines former journalists, publicists and media channel strategists, influencer and partnership specialists, digital strategy and content creators, creatives and strategists and data analysts who specialise in Gen Z and Alpha audiences. Our unique blend of skillsets and backgrounds helped us create the most-awarded campaign in recent years: Long Live the Prince, which won a Titanium Lion at Cannes for creative innovation, engaging young men on the subject of knife crime through a partnership with EA Sports FC and QPR.
We also advise sport and entertainment brands on reputation management. We were the global crisis planning and management team for a major sponsor of the 2024 Olympics, we help Spotify build trusted relationships with European stakeholder and policy maker audiences and we deliver global stakeholder and media intelligence for a major sports body. Our work for beIN Media Group won Crisis & Issues campaign of the year at the PR Week Global Awards.
Recent highlights include:
By leveraging an audience-first, data-led approach for the first time in the Pottermore's history, Studio La Plage developed a new brand aesthetic to celebrate the 25th anniversary, putting the global audience at the core.
