The days when disruption meant cheap money, brand hype and a ‘break things’ mindset are over. In a new normal, we help blue-chip incumbents and high growth challengers tell bigger stories to build new markets, acquire new customers and drive growth.

Disruption is no longer a trend, it’s the baseline. 

In a world of constant innovation, economic shifts and social change, financial brands must do more than talk tech, push product or chase hype. They need stories that resonate. 

Against a backdrop of mistrust and scepticism, the industry must play a critical role in tackling deep rooted issues from improving access to the right products and services, reducing financial vulnerability, powering a new generation of businesses and building a more sustainable future. 

We help ambitious players stand out by turning complex ideas into simple but powerful narratives that drive visibility, build trust, win attention, and fuel growth. 

Whether you’re a fintech driving innovation or shaking up consumer finance, a private equity or investment firm backing bold ideas, an insurer helping clients navigate a changing risk landscape or a business powering the sustainable finance agenda, we connect you with the audiences that matter. 

We combine sector expertise, behavioural insight and creative firepower to deliver integrated PR and communications strategies that tell a bigger story. The result? Clearer positioning. Smarter engagement. Stronger outcomes. 

Disruption is everywhere. We make sure your story is too. 

Specialisms:
  • Fintech, payments and cryptocurrency
  • Asset and wealth management
  • (Re)Insurance
  • Private equity and venture capital
  • Business and consumer lending
  • Sustainable business

Services

Narrative and story development

Simplifying complex propositions to help clients tell bigger stories that cut through and showcase solutions 

Corporate brand building

Developing strategies that land corporate news with the right audiences and build trust in the business’ mission, purpose and growth strategy 

Founder and CEO profiling

Blending personal stories with business vision to land profiles in national and key trade media 

Media training

Helping spokespeople to deliver key messages with confidence, credibility and authority, whether in interviews, keynote speaking slots or panel events

Media relations and newsjacking

Harnessing our media contacts and newssense to build visibility and cut-through in highly competitive environments 

Expert commentary and insight

Putting client experts front and centre through insight, analysis and opinion on breaking news and emerging industry trends 

Data-led storytelling

Analysing data with technical expertise to identify trends and translating this to compelling stories 

Thought leadership and creative platforms

Helping brands stand out against competitors with campaign platforms that reach and engage new audiences 

Issued-based campaigning

Positioning brands around the issues that matter and launching with bold, multi-channel, multi-stakeholder activations that drive impact 

Influencer and digital strategy

Stretching content across Paid, Shared and Owned channels by partnering with authentic messengers that can amplify key messages and build relevance with new audiences 

How insurtechs can win attention, trust and growth in a more disciplined market.

Insurtech is back, but the market has changed. Funding has returned, scrutiny has risen, and the winners will be businesses that prove relevance, resilience and commercial value. MHP Group sets out what that means for founders, scale-ups and specialist platforms – and how sharper communications can turn innovation into credibility, visibility and momentum.

Download
Graphic with text Reputation and the future of European fintech. Powering growth in Financial Services through effective communications. Includes a Download the report button and MHP Group logo, set against a digital network background.

Reputation and the future of European fintech

MHP’s Financial Services report exploring the European fintech market.

The European fintech landscape has experienced a turbulent two years, from the pursuit of unicorn status to a period marked by financial cutbacks and layoffs. Our latest research explores the European fintech market and what leaders expect to see over the next year.

Download
Close-up of green leaves with water droplets and text: MHP Group. Carbon Confidence. Navigating reputation in the new carbon economy for Financial Services.

Carbon Confidence

Carbon markets remain one of the most hotly contested and evolving components of corporate sustainability strategy.

Ahead of COP30 later this year, MHP Group offers a deep dive into the stories and trends defining the carbon market’s future trajectory.

Download
Wayflyer sign in Times Square supported by the team at MHP Group to support wayflyer's communication projects. MHP Group discusses building a fintech unicorn on Times Square.

Building a fintech unicorn

Helping Wayflyer define its story and position as a leading voice in the fintech space in order to attract talent and drive results.

Find out more

People