The days when disruption meant cheap money, brand hype and a ‘break things’ mindset are over. In a new normal, we help blue-chip incumbents and high growth challengers tell bigger stories to build new markets, acquire new customers and drive growth.
Disruption is no longer a trend, it’s the baseline.
In a world of constant innovation, economic shifts and social change, financial brands must do more than talk tech, push product or chase hype. They need stories that resonate.
Against a backdrop of mistrust and scepticism, the industry must play a critical role in tackling deep rooted issues from improving access to the right products and services, reducing financial vulnerability, powering a new generation of businesses and building a more sustainable future.
We help ambitious players stand out by turning complex ideas into simple but powerful narratives that drive visibility, build trust, win attention, and fuel growth.
Whether you’re a fintech driving innovation or shaking up consumer finance, a private equity or investment firm backing bold ideas, an insurer helping clients navigate a changing risk landscape or a business powering the sustainable finance agenda, we connect you with the audiences that matter.
We combine sector expertise, behavioural insight and creative firepower to deliver integrated PR and communications strategies that tell a bigger story. The result? Clearer positioning. Smarter engagement. Stronger outcomes.
Disruption is everywhere. We make sure your story is too.
Simplifying complex propositions to help clients tell bigger stories that cut through and showcase solutions
Developing strategies that land corporate news with the right audiences and build trust in the business’ mission, purpose and growth strategy
Blending personal stories with business vision to land profiles in national and key trade media
Helping spokespeople to deliver key messages with confidence, credibility and authority, whether in interviews, keynote speaking slots or panel events
Harnessing our media contacts and news–sense to build visibility and cut-through in highly competitive environments
Putting client experts front and centre through insight, analysis and opinion on breaking news and emerging industry trends
Analysing data with technical expertise to identify trends and translating this to compelling stories
Helping brands stand out against competitors with campaign platforms that reach and engage new audiences
Positioning brands around the issues that matter and launching with bold, multi-channel, multi-stakeholder activations that drive impact
Stretching content across Paid, Shared and Owned channels by partnering with authentic messengers that can amplify key messages and build relevance with new audiences

Insurtech is back, but the market has changed. Funding has returned, scrutiny has risen, and the winners will be businesses that prove relevance, resilience and commercial value. MHP Group sets out what that means for founders, scale-ups and specialist platforms – and how sharper communications can turn innovation into credibility, visibility and momentum.

The European fintech landscape has experienced a turbulent two years, from the pursuit of unicorn status to a period marked by financial cutbacks and layoffs. Our latest research explores the European fintech market and what leaders expect to see over the next year.
Ahead of COP30 later this year, MHP Group offers a deep dive into the stories and trends defining the carbon market’s future trajectory.
Helping Wayflyer define its story and position as a leading voice in the fintech space in order to attract talent and drive results.