building a fintech unicorn

Wayflyer sign in Times Square
Golf course with Wayflyer logo

The work

Dublin-based eCommerce funding platform Wayflyer contacted us at the beginning of its journey in early 2020, after experiencing a period of rapid growth.

We helped Wayflyer on its journey from being an Irish start-up with little profile outside of its home market, to a globally recognised fintech unicorn which stands toe to toe with some of the biggest names in the technology space.

As well as creating its global narrative and embedding it across the business and with top tier media, we have also steered Wayflyer though multiple successful equity funding rounds, debt rounds with partners such as J.P. Morgan and Credit Suisse, acquisitions, market entries, brand campaigns, new products, and also its sponsorship of Irish golfer Shane Lowry.

Golf course with Wayflyer logo
impressions on our LinkedIn video content
increase in overall engagement
employees at Wayflyer, up from just over 40

The impact

Working directly into Wayflyer’s C-suite we have secured hundreds of pieces of coverage across a range of global markets and media types. Highlights include dedicated pieces in TechCrunch, Reuters, Sifted, Insider, Sky News, The Times and many more.

Our sponsorship content series featuring Shane Lowry became some of Wayflyer’s most engaged with content ever on LinkedIn, with our three 30 second spots getting a total 294,176 impressions, 93,401 video views and 27,417 minutes viewed, with an overall engagement rate of 33%.

Our work and awareness raising helped Wayflyer grow from a local business of 40 to one that’s scaled internationally, become worth $1.6bn and hired over 600 employees.