Passion Powered Comms with no respect for the line


We’re an effective full-service agency that pairs insights & data with audience passion points to deliver always on & campaigns that go below, above and through the line. 

We blend straight forward strategy based on audience insights with our passion powered creative, to deliver attention grabbing activations that get you cross-channel results that go beyond coverage numbers to achieve real business impact 

Finally, we don’t just win industry awards for our work, we are also AMEC’s most awarded agency globally for effectiveness because our work works

Our clients include LEGO, Three, Seven Dials, Just Eat, Diageo, LV=, The Hundred, Ocado, Nestle & ITV.

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  • Brand strategy and insights
  • Creative platform development
  • Brand activations and experiential
  • Social, digital, performance and paid media
  • Influencer marketing and talent brand campaigns
  • Brand partnerships and repositioning
  • Industry leading measurement and evaluation

Women’s Aid:
raising awareness and driving donations

Football is a uniting passion across the nation, however for some it is a time of angst and fear. We helped the charity Women's Aid raise awareness

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Avanti: Achieving a four fold uplift in female driver recruitment

Mischief supported Avanti West Coast Trains with a fully integrated campaign to accelerate female driver recruitment. The campaign featured Karen Harrison, the UK's first female train driver.

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Three: Celebrating women in sport

Working with Three to Rejuvenate the #WeSeeYou Network, a campaign to recognise and celebrate women across the sports industry.

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Passion Powered Comms

Passion Pointer
A propietary tool which utilises a dashboard of ethnographic data tools to point brands to the right passions
Purpose-built social communities of people sharing similar passions enabling brands to have access to "focus groups at their fingertips"
Passion Powered Workshops
Immersive deep dive strategy & creative sessions with clients and beyond to unlock growth for brands via passions


Latest news

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28 Jun 2024

A month of Mischief, June 2024

Welcome to A Month of Mischief,  a monthly take on the hottest passions gripping the nation, along with the latest Mischief news.... Read more

26 Jun 2024

Mischief bolsters creative team with two female creative directors

Mischief, the multi-award-winning creative agency that’s part of MHP Group, has announced the hire of Ottilie Ross and Emily Gosen as Creative Directors... Read more

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