Mischief

The home of meaningful misbehaviour. Well behaved brands rarely make history

A person with bright pink hair, dressed in a colorful yellow outfit, poses energetically on a large pink Z sculpture in a city street. The word MISCHIEF is displayed in bold white letters behind them.
A startled LEGO knight holding a sword backs away from a large snail on a brick path, with the word MISCHIEF in bold white letters behind them.
Three men sit on a couch against a brick wall with MISCHIEF written behind them. The man in the middle blows a whistle and holds up an orange card, while the two men on the couch react with surprise and laughter, holding game controllers.

Mischief

As a creative agency, we believe in standing out. Earning attention. Meaning something. Let’s face it, the biggest risk brands face is being… ignored.

In a world where entire categories are behaving uniformly, we look for the ways you can break the status quo with data-backed, strategic, well-crafted misbehaviour. Because it’s rarely about what you say, it’s all about what you do.

Above the line, below the line, through the line… we have no respect for the line. We just want to recruit a passionate audience to the brands we work with.

It’s very simple.
If you want people to feel something, you need to stand for something.
If you have a story to tell, you need to inspire people to listen.

Playing it safe is dangerous. Let’s cause some mischief.

Specialisms:
  • Audience and cultural insight
  • Creative brand strategy
  • Creative campaigns
  • Social, digital, performance and paid media
  • Earned media narrative and positioning
  • Press office
  • Influencer
  • Partnerships
  • Award-winning measurement (seriously, no one wins more awards for measurement than we do)
A billboard with a red St George’s Cross background reads “HE’S COMING HOME.” Below, Women’s Aid tackles football mischief and highlights domestic abuse, urging people to seek help at womensaid.org.uk.

Raising awareness and driving donations

Football is a uniting passion across the nation, however for some it is a time of angst and fear. We helped the charity Women's Aid raise awareness

Find out more
An Avanti West Coast train in blue and yellow waits at the station platform. Behind it, a striking black-and-white billboard highlights Karen Harrison, a pioneering female train driver, with informative text beside her photo.

Avanti: Achieving a four fold uplift in female driver recruitment

Mischief supported Avanti West Coast Trains with a fully integrated campaign to accelerate female driver recruitment. The campaign featured Karen Harrison, the UK's first female train driver.

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An older woman wearing a red and black coat stands by a soccer goalpost on a stadium field, looking into the distance. The empty stands and scoreboard highlight the legacy of women in sport.

Three: Celebrating women in sport

Working with Three to Rejuvenate the #WeSeeYou Network, a campaign to recognise and celebrate women across the sports industry.

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Passion Powered Comms

Passion Pointer
A propietary tool which utilises a dashboard of ethnographic data tools to point brands to the right passions
In-Crowd
Purpose-built social communities of people sharing similar passions enabling brands to have access to "focus groups at their fingertips"
Passion Powered Workshops
Immersive deep dive strategy & creative sessions with clients and beyond to unlock growth for brands via passions

People