Behavioural Science

Influencing better

We are leaders in the application of behavioural science to solve complex brand and communications challenges.

In a digitally connected world that is more polarised, fragmented and activist, understanding what makes people listen, engage and act is more important than ever.

Our award-winning Networked Age research programme blends the latest scientific insight from leading institutions – including UCL, Cambridge University and The Depolarization Project – with proprietary audience data to develop a range of tools and methodologies. This enables us to create more persuasive messages and messengers, and build more effective behaviour change campaigns.

Our exclusive partnership with consultancy Influence at Work, gives us access to a team of 20 leading behavioural scientists, including Robert Cialdini and Steve Martin, authors of best-selling books including Influence, Yes! And Messengers.

  • Increasing advocacy
  • Creating more persuasive narratives and content
  • Employee engagement and change management
  • Experience design to influence behaviour
Missing people billboard

Missing People:
increasing public engagement

Every year more than 70,000 young people are reported missing. We helped the charity Missing People increase public engagement with their searches.

Find out more


Kate Gomes
Kate Gomes
Head of Strategy