This week Mischief launches Passion Powered Patter, a new mini-series that will see our team meeting with industry experts to uncover insights on how brands, agencies and marketeers can leverage passions to better connect with their audiences.

2024 is going to be a huge year for sport, which is why our first series will focus on this passion area. With the Olympics, the EUROs and the Champions League final hitting Wembley plus all the annual tournaments like Wimbledon, Formula 1 and The Hundred, how can brands effectively cut-through by aligning themselves with these moments, whether formally or informally?

To kick off the series, our Managing Director, Charlotte Brooks met with Jack Peat, Floating Editor of Joe.co.uk and founder of The London Economic to get the media download. Together they discuss how brands can unlock editorial opportunities around sporting events, how to beat the algorithm and highlight the brands they feel are winning in this space.

Tune in below!

Tune into the second episode here

Want to hear more? To discuss how you can connect your brand with passions, feel free to get in touch [email protected]