Mischief’s Passion Powered Patter series sees our team meeting with industry experts to discuss how brands, agencies and marketeers can leverage passions to better connect with their audiences.This month, we focus on the passion area of sport, given the huge line up of tournaments and events set to come in 2024.

In our second episode of the series, our Head Of Strategy, Dan Deeks-Osburn met with Vix Gold, UK & IE Marketing Director at Just Eat to discuss how brands can effectively connect with their audience via sport. This episode sees the pair talk discuss the importance of finding your place to play, working towards a long-term goal and how to avoid badging.

Tune in below, and don’t forget to check out Episode 1, where we got the media download from Joe.co.uk’s Jack Peat, on how to unlock editorial opportunities around sporting events.

Tune into the first episode here

Want to hear more? To discuss how you can connect your brand with passions, feel free to get in touch [email protected]