We created The Home Age, a creative corporate and public affairs campaign that put E.ON’s groundbreaking pilot in the city of Coventry in the national spotlight. In partnership with Coventry City Council, 18 homes where people were in fuel poverty had achieved significant bill savings through battery storage and time-of-use tariffs.
Our creative approach was to ‘think small’. We couldn’t take all the campaign audiences to Coventry, so we needed to take Coventry to them. A scale-model Coventry neighbourhood became the creative centrepiece at party and industry conferences, supported by stop-frame animations, personalised mini mailers for priority MPs, targeted social content and data-led earned media stories. The campaign combined experiential, digital and PR channels with a clear call for £600m government investment in home batteries.
The campaign delivered 601,000 social impressions, 62,500 video views and 32 pieces of high-profile media coverage, reaching 3.2m people. Independent research showed 73% awareness among energy policy audiences, while 81% said they had higher trust in E.ON as a result of the campaign, and 90% agreed that government should invest more in homes to help people save money on bills.
