Reverb

Reverb is a brand strategy team built for a world where businesses have very little control over their own stories (1.1% of the control, according to Brandwatch).  The proliferation of social, influencer and media commentary has vastly overtaken the pace at which brands can produce their own content, reach core audiences and engage new ones. Further, continued declines in trust in traditional authorities extend to brands, with audiences looking to “people like me” as sources of information, insight and recommendations. 

Launched just over two years ago, our Reverb team combines MHP Group’s decades of expertise in earning attention with Studio La Plage’s strategic, design, and creative to rethink the way brand strategies are created.  

Since we launched, we have worked with brands from Novo Nordisk to The British Council and Spotify to the FCA to help shape what their brands say, how they say it, and how they look and feel to the audiences that matter. All with the singular objective of building brands that resonate with our audiences, so they want to talk about them.   

As GEO rapidly eclipses SEO (by the end of 2027, according to Semrush), what third parties say about brands is going to take on even more importance. This reinforces the need for brand strategies designed for others, rather than for you. 

We know that brands that resonate have four key qualities. 

1. They are clear. This both means they are internally consistent, but also, they are different and authentic, in a way that drives engagement and memorability.
2. They are meaningful. They connect with their audiences by displaying their purpose, values, and passions.
3. They are connected. They feel relevant in the world today (and in future). They add meaning to culture, community, and conversations.
4. They are activated. They don’t just live in 100-page brand books, but show up in content and campaigns, comms and culture to drive businesses’ impact. 

The last two qualities are particularly important in today’s world and weren’t as consequential in the past. Audiences talk about brands which show up effectively in their lives, on topics and themes which feel relevant to them. Our earned experience, comprehensive tech stack and strategic approach helps surface the appropriate themes and channels to meaningfully connect with audiences.  

Reverb is founded on optimism. We don’t think brands have lost control of their story, rather that audiences have taken up the mantle of sharing it. This drives much wider engagement, driving impact that matters to business, from building reputation to attracting and retaining employees, gaining funding or driving sales or signalling strategic shifts.  

We exist to give you that brand that audiences want to talk about, to turn that optimism into action. 

Learn more about Reverb.