This article was first listed in PR Week.
MHP Group has been appointed as the retained communications agency for crypto security business CoinCover after a competitive pitch process.
The integrated brief spans strategic counsel, media relations, executive profiling and stakeholder engagement, with a view to supporting CoinCover’s global growth and brand profile.
CoinCover uses encryption and decryption processes to provide digital asset firms and their crypto users with “wallet recovery solutions”. It said it had safeguarded over 600 businesses and 22 million wallets to date.
The firm, which was established in 2018, claims that $350bn worth of Bitcoin have been irretrievably lost to date, and an estimated one in every five Bitcoin are now permanently inaccessible.
Daniel Sale, head of marketing at CoinCover, said: “As we enter a new phase of growth, for both the industry and CoinCover, clear and authoritative communication will be essential. In MHP, we have found a partner that blends strategic insight, a deep understanding of financial services and technology and an ability to translate complex issues into compelling narratives. We’re looking forward to working together to further strengthen our market presence.”
The CoinCover account will be led by MHP Group’s fintech lead and senior director, Gemma Lingham.
Nick Woods, head of financial services at MHP Group, said: “We have a long history of supporting firms that are pioneering the technologies that will underpin the future of the financial services industry. CoinCover is doing exactly that, playing a critical role in building resilience and confidence within the digital asset ecosystem. As the crypto industry faces its most significant period of maturation and advancement yet, we are excited to support the team as they continue to scale the proposition and become the table stakes infrastructure layer for institutions and their consumers.”
MHP last month launched a ‘transition economy’ arm, designed to tackle issues raised by “geopolitical instability and net-zero polarisation”.
