Here is an abridged version of Provoke Media’s write up on MHP Group as part of our inclusion in their 70 Best PR Agencies in the UK announcement. For the full version of the write up, click here.
MHP Group has established itself as one of the UK’s most formidable independent communications businesses, combining scale, specialism and a clear point of view about the role of communications in a more complex, polarised world.
Comprising MHP, creative agency Mischief and content studio Studio La Plage, MHP Group has positioned itself as the UK’s largest network-free communications agency. Working across corporate communications, public affairs, creative and digital disciplines, the agency has built a model designed to deliver integrated solutions at scale – a model that is delivering consistent commercial performance.
MHP Group’s work spans multiple disciplines, reflecting increasing client demand for campaigns that combine reputation, policy, brand and content. Its eight-practice structure, supported by specialist teams in areas such as crisis, AI, brand strategy and energy transition, allows it to deploy deep expertise across sectors including financial services, technology, health and energy. Interestingly, the agency’s offers include Clickbait, its Gen Z insights platform, led by youth culture specialist Jordan Mulvaney.
The agency has also invested heavily in proprietary insight and tools. Platforms such as the MHP Polarisation Tracker, developed with Cambridge University, and Trust Analytics, built in partnership with behavioural scientists, reflect a focus on helping clients navigate a more divided and less trusting environment. Its Maiven GEO offer, focused on generative search visibility, signals a growing emphasis on AI-driven communications strategy.
Creative capability has become an increasingly important differentiator for a mainly corporate agency. Through Mischief and Studio La Plage, MHP Group delivers multichannel campaigns that combine earned media, content production and digital distribution. Work for clients such as Coca-Cola, E.ON and Sky demonstrates an ability to translate complex corporate challenges into culturally resonant campaigns that drive both awareness and behaviour change.
MHP Group’s strength lies in its ability to combine corporate advisory depth with creative and technological innovation. In a market where clients are grappling with complexity, scrutiny and fragmentation, it has positioned itself as a partner capable of navigating all three.
