20 Jul 2026

Moving Targets: Defending Reputations in an AI World

A GEO analysis of the aerospace and defence landscape

Earth’s curved horizon and cloud-covered surface viewed from space, with part of a spacecraft or satellite visible in the upper right corner—an image that embodies navigating moving targets in the ever-evolving AI world.
James McFarlane
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Artificial intelligence is changing the defence industry at pace, but it also redefining which companies are seen as essential to the future of national security. 

As the influence of large language models continues to grow, MHP examined which organisations, companies and technologies are deemed most important for the UK defence industrial base according to the large language models (LLMs)  behind Claude, Gemini and ChatGPT. 

How these generative answer engines decide which companies are deemed mission-critical could not be a more important question currently. Following the publication of the Government’s Defence Investment Plan this month, the necessity to demonstrate strategic relevance, capability and credibility has never been more relevant. 

Our research suggests the AI reputation landscape is far from neutral. Generative answer engines currently present the UK defence industrial base as a prime-led ecosystem, but no single company owns the future defence narrative. 

In an AI-driven information environment, reputation is shaped by capability-led narratives, strong owned content and proof points that make companies visible to AI systems as critical contributors to national security. 

Download the report to discover the key insights from our research.


For more information, contact [email protected].

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