The energy transition is becoming an increasingly difficult story to tell. As governments balance climate commitments against economic pressures and businesses navigate difficult investment decisions, the narrative around climate action is becoming more complex and contested.Now, generative AI is emerging as another influential voice, shaping how people understand the transition, which technologies matter and which organisations are leading the way. For businesses, this creates a new reputational challenge, with AI increasingly influencing how their contribution is discovered and understood.
Ahead of COP31 in Antalya, MHP Group analysed 1,057 responses to 30 questions across eight leading AI platforms, exploring how they describe the transition economy, which organisations they recognise and the sources informing their answers.
Key takeaways from the report:
- AI has settled on a transition narrative. Every response agreed that the world is moving away from fossil fuels too slowly, while grids and electrification dominate the discussion about solutions.
- A small group of companies dominates AI’s view of transition leadership. Established international players enjoy a significant visibility advantage, leaving opportunities for others to demonstrate their contribution.
- AI draws on a fragmented and evolving information landscape. With 8,807 links cited across 1,451 domains, businesses need credible, accessible evidence and consistent communications to strengthen their visibility and reputation.
Available to download for free, The transition’s new gatekeepers offers practical insights for communications leaders and businesses with exposure to the global energy transition, helping them understand how AI is shaping perceptions of their sector and how to ensure their contribution is accurately represented.
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