E.ONFrom pilloried to purposeful

Specialism Corporate Reputation

Industry Cleantech

Team Brand & Reputation

E.ON works with MHP Group on the campaign called let's clear the air to face pollution.

As one of the UK's big six energy firms, E.ON operates in a highly regulated and scrutinised industry. Over the last five years, our work has repositioned the brand from one which was always on the backfoot in dialogue with corporate and consumer stakeholders, to one which leads the industry in terms of proactive, purpose-led communications.

Our multi-channel, multi-stakeholder portfolio of work has positioned E.ON UK and its leadership team as high-profile commentators on issues impacting the UK and the green energy transition. Campaigns have included:

'Let's Clear The Air'

An agenda-setting campaign on how national and local government stakeholders could address the UK’s toxic levels of air pollution.

'Change The Weather'

A drive which successfully lobbied 18 national and regional media outlets to include the air quality index in their daily weather forecast.

A smiling man in a gray jacket holds a solar panel on his shoulder, standing outdoors with two giraffes and a cityscape—capturing the spirit of A cultural round-up of whats got consumers and the Mischief team passionate each month. MHP Group summarise a month of Mischief for October 2023.

'The Carbon Countdown'

A roadmap for the UK energy sector to make significant progress on net zero before 2030.

From pilloried to purposeful at MHP Group

'Green Means Go'

A programme urging government and big businesses to maintain investment in sustainable solutions through the cost-of-living crisis.

Our work with E.ON to revitalise its corporate reputation has received over a dozen awards for PR and marketing effectiveness.

From pilloried to purposeful - MHP Group

The impact

Our remit spans corporate and consumer media relations, public affairs, executive profiling, social media strategy and content creation. We regularly land interviews with the likes of The Today Programme, The Times, The Guardian, Evening Standard and the BBC.

Regular campaign benchmarking shows that:

Target audiences who view E.ON in a positive light have increased from 41% to 70%
There has been an 83% rise in agreement that E.ON ‘cares about the environment’, and a 119% spike in agreement that E.ON ‘is leader in the clean air debate’ at key points
During key campaign periods, E.ON web traffic rose by over 200% and sales increased by 56%

70%

of target audiences viewed E.ON in a positive light

83%

rise in agreement that E.ON ‘cares about the environment’

200%

increase in website traffic during the campaign

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