Our long-term Green Means Go campaign has positioned E.ON at the centre of urban energy discussions in Whitehall and in key locations across the UK. Since 2019, activations have included: whitepapers and policy documents to call-for-action on urban air quality; thought leadership on the city streets of the future; content partnerships with regional poet laureates; and executive profiling to give E.ON’s leaders a platform. This has been supported by MP engagement, journalist briefings, and social content across LinkedIn, X and Instagram.
Our work has demonstrably improved E.ON’s corporate reputation among key stakeholder audiences. Independent research showed that informed publics who view E.ON in a positive light have increased from 41% to 70%, while there was an 83% rise in agreement that E.ON ‘cares about the environment’. During key campaign periods, E.ON web traffic rose by over 200% and sales increased by 56%.
