We needed to make a unique piece of content that would boost brand presence across social channels.
The idea focused on relieving anxiety that young people feel during exam-results season, centred around a spoken word piece by poet and mental health campaigner, Hussain Manawer.
Using a mix of portraits, superimposed text and recital footage, we delivered an editorial-worthy video and supporting images. Using a soft touch and bringing emotion to the fore, we aimed to inspire and empower our audience.
The campaign launched across YouTube, Instagram and Tiktok and was featured as campaign magazines Ad of the Day, alongside hitting all PR KPI’s for coverage and features across selected news channels.
