James is an earned media specialist, helping clients to craft stories that stand out editorially and catch the attention reporters and editors. For the past 11 year he has worked on a wide brief of both corporate and consumer briefs, leading campaigns for the likes of PayPal, The Royal Albert Hall and Celebrity Cruises.

James co-runs the MHP Media Network, made up of the agency’s former journalists and media specialists, and advises clients including IWG, Hilton, Ocado Retail and Allwyn. He also led the agency’s work on the #Longlivetheprince campaign for the Kiyan Prince Foundation, 2022’s most awarded campaign including a Cannes Titanium Grand Prix.