Nisa is an award-winning integrated strategist, multidisciplinary research and insights expert, and consumer psychologist.

She has worked in agency and client-side roles, heading up strategic insights, research and trends teams, contributing to global marketing, communications and product innovation programmes. She analyses consumer data and research through the lens of psychology to help businesses navigate shifts in the digital audience ecosystem. She has also worked on data technology platforms, spearheading disruption in global research methodologies.

Nisa is experienced in utilising emerging technologies in her practice, and is MIT certified in applied AI and Machine Learning. Her strengths lie in her ability to blend creativity and analytical thinking to deliver actionable, meaningful insights. Regularly featured in global news outlets and industry publications, Nisa is also an associate lecturer in Digital Media Management at Birkbeck, University of London.