E.ONLet’s clear the air

Strategic Communications
Energy & Industrials
Brand & Reputation
E.ON works with MHP Group on a lung sculpture on the campaign called let's clear the air.
E.ON works with MHP Group on the campaign called let's clear the air to face pollution.

The work

We identified an opportunity for E.ON to lead the debate on air pollution and how to solve it. None of its competitors were occupying this space.

Over the past three years, we have brought the ‘Let’s Clear The Air’ campaign to life through tactics including:

  • An in-depth policy white paper, setting out E.ON’s position and key Government asks
  • A 16-foot high lungs installation outside London’s City Hall, to dramatise the capital’s toxic air levels
  • A call-to-arms for British newspapers to include air quality data within their weather forecasts
70%
of target consumers viewed E.ON in a positive light
83%
rise in agreement that E.ON ‘cares about the environment’
200%
increase in website traffic during the campaign
E.ON works with MHP Group on the campaign called let's clear the air to face pollution.

The ‘Let’s Clear The Air’ campaign has received over a dozen awards for PR and marketing effectiveness.

E.ON works with MHP Group on the campaign called let's clear the air to face pollution.

The impact

We’ve consistently delivered over 400 pieces of media coverage a year for the campaign through our executions, while newspapers such as The Evening Standard, the I and the Daily Star changed their weather forecasts because of our efforts.

In addition:

  • Target consumers who view E.ON in a positive light have increased from 41% to 70%
  • There was an 83% rise in agreement that E.ON ‘cares about the environment’, and a 119% spike in agreement that E.ON ‘is a leader in the clean air debate’

During key campaign periods, E.ON web traffic rose by over 200% and sales increased by 56%

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