We identified an opportunity for E.ON to lead the debate on air pollution and how to solve it. None of its competitors were occupying this space.
Over the past three years, we have brought the ‘Let’s Clear The Air’ campaign to life through tactics including:
We’ve consistently delivered over 400 pieces of media coverage a year for the campaign through our executions, while newspapers such as The Evening Standard, the I and the Daily Star changed their weather forecasts because of our efforts.
During key campaign periods, E.ON web traffic rose by over 200% and sales increased by 56%