As conversations around nostalgia gained momentum with the return of retro trends across fashion, TV, and finally a long-awaited Oasis comeback, we started looking for ways this could realistically impact the grocery category.
This cultural love affair with the best of the ’90s didn’t seem to be showing any signs of slowing, and we couldn’t help but wonder… might retro crisps also be enjoying a resurgence?
We found classic crisps like Smith’s Crispy Bacon Frazzles and Salt & Vinegar Chipsticks were indeed experiencing significant sales booms, with Frazzles having risen 48% year on year, and Skips and Chipsticks up 47% and 42% respectively.
This data informed our reactive news story, which paired with commentary from ambassador Nigella and a hyper-targeted media strategy, ignited widespread media and consumer conversation.
