Sometimes to stand out, you need to think small…
At Labour Party Conference, where everyone’s competing for attention, E.ON Next asked us to help them show how they’re tackling energy affordability in a way that would cut through.
They already had the story: a pilot with Coventry City Council upgrading houses with energy saving tech – proving what happens when you invest directly in people’s homes. So we created ‘The Home Age’ – a campaign bringing the pilot to life with a 3D model village, and data rich report.
Here’s what made it work:
The Home Age report was beautifully designed, data-rich, and demonstrated real impact – showing what could happen if the Coventry pilot scaled nationally.
It gave E.ON Next the credibility to own the conversation, while the creative gave it the cut-through.
We built a 3D model village based on the Coventry pilot. Modelled on real houses, and reflecting real families with the upgrades fitted and illuminated. This humanised the data and made both the problem and solution feel personal.
And, in a world of screens, having something tactile made visitors curious – it drew people in. Including the new Energy Minister, Michael Shanks, and Richard Parker, Mayor of the West Midlands both photographed interacting with the model.
The model sparked the right kind of conversation – not just about energy systems, or policy; but about people.
And the best feedback? From the client themselves:
“I’m obsessed.”
Sometimes, to stand out, you don’t need to go bigger or louder.
