19 Dec 2023

MHP Group appointed by Metrocentre

Iconic northeast multi-use destination appoints MHP to provide strategic financial and corporate communications support

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Metrocentre has appointed MHP Group for an integrated brief to support its corporate and financial communications programme.

Working with Metrocentre’s Chairman, Martin Healy, and senior leadership team, MHP will be providing counsel across all aspects of its strategic communications.

One of the most extensive multi-use destinations in Europe, Metrocentre welcomes 14.1 million visitors a year, drawn to its 270 retail brands; over 60 restaurants, cafes and bars; and array of leisure facilities.

Metrocentre has committed to a capital programme of £70 million, to be spent on the iconic centre by the end of 2025, including on an ambitious sustainable transformation plan.

The financial communications will be led by Managing Director Katie Hunt, with Senior Director, Hannah Walsh, leading the corporate reputation brief.

The win reflects the strong growth of MHP’s portfolio of strategic advisory work. The team has recently advised on high-profile work including Shaftesbury’s £5 billion merger with Capital and Counties, EMIS Group’s £1.2bn takeover by United Health, Young’s acquisition of The City Pub Group, and the launch of FTSE 100 energy business SSE’s £25bn renewable energy investment plan.

Martin Healy, Executive Chairman of Metrocentre, said: “Having seen the value of strategic communications through working with Katie and her team previously, I’m delighted to appoint MHP Group as we build awareness of the value Metrocentre brings to its community, stakeholders and the wider UK economy.”

Katie Hunt, Managing Director at MHP Group, said: “We’re really excited to be working with Metrocentre, one of the most extensive multi-use destinations in Europe, as investment in the centre builds on its recent momentum by driving increased footfall and strong lettings from an exciting range of retail, leisure and hospitality.”

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