This article was first listed in PR Week.
MHP Group, the UK’s largest integrated communications agency, has promoted four colleagues to lead four of the firm’s fastest-growing specialisms.
Kate Gomes becomes MHP Group’s first-ever Chief Strategy Officer. Kate has served as MHP’s Head of Strategy for five years, spearheading initiatives including Trust Analytics and the agency’s annual Trends report. In her new role, Kate will oversee the growth of the Group’s strategic capabilities and product suite.
Nisa Bayindir becomes MHP Group’s first-ever Head of AI & Data. Nisa joined last year, to lead the company’s work in data & insights. Nisa co-created MHP’s ‘Maiven’ intelligence team, which specialises in GEO, synthetic research and audience segmentation. In her new role, Nisa will design and build AI solutions to client challenges, and lead the agency’s adoption of agentic tools.
Lucy Feehan becomes MHP Group’s first-ever Head of Design. Lucy joined MHP in 2021 and co-created the agency’s brand strategy offer ‘Reverb’ in 2023. As part of the firm’s ‘Studio La Plage’ creative agency, Design has delivered its biggest-ever year, producing transformative work for clients including the We Mean Business Coalition and social enterprise Turning Point.
Antonia Green becomes MHP Group’s new Head of Crisis & Risk, a team she has co-led for the last two years. Antonia is one of the UK’s top-rated crisis advisors by Chambers, and has pioneered MHP’s work in counter-misinformation, advising leading multinationals and using AI to map threats across any platform.
Celebrating the promotions, MHP Group Deputy CEO Nick Barron, said:
“Each of these colleagues leads a discipline which has achieved record revenues this year. More importantly, they have each played a leading role in the growth and evolution of our capabilities and campaign work, developing innovative and industry-leading solutions to challenges that face every business, from declining institutional trust and growing activism, to the need for brand differentiation and clarity, and the growing role that AI plays in shaping how all audiences understand the world.”
In April, MHP Group was named PR Week / In.Comms Integrated Corporate Affairs Agency of the Year, and, over the last 12 months, its integrated work for clients including Coca-Cola, Santander and E.ON has won major awards from the CIPR, The Drum and PR Week. Its Maiven intelligence team delivers GEO and analytics support for more than 20 major clients.
