15 Feb 2024

MHP Group supports groundbreaking cross-sector initiative, Destination Nuclear

Launched this week, Destination Nuclear is a first-of-its-kind national campaign to help futureproof the sector.

MHP Group

Destination Nuclear is a first-of-its kind, collaborative cross-sector initiative for the nuclear sector. Designed to attract more people into the sector and help fill critical skills gaps, MHP Group’s Studio team has led a cross-agency team in developing an integrated, national recruitment campaign.

The campaign launched this week and can be found on out-of-home billboards across the country, on radio and digital channels, a campaign website, and is fully supported with PR and social media. Working with partners Studio La Plage (creative), Total Media (media) and Brandwidth (website), the campaign aims to help people understand the opportunities within the nuclear sector and to help the sector double the workforce over the next 20 years.  It comes at a exciting time as outlined by Minister for Nuclear, Andrew Bowie in his statements below.

“The UK has begun the biggest nuclear power expansion in 70 years, with our world leading SMR competition and plans for a new mega nuclear plant similar in scale to Sizewell or Hinkley.

“To meet our ambitions, we need to rapidly ramp up recruitment in the sector, making sure we have enough people from engineers to welders to design and build new nuclear.

“Nuclear has fantastic career opportunities, and we want people of all ages to consider joining a key industry of the future.”


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