21 Jan 2026

Trends Shaping 2026 Report

Welcome to our annual Trends Shaping 2026 report, brought to you in partnership with Focaldata to provide in-depth insights to help brands navigate the year ahead.

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MHP Group
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In the latest edition of MHP’s Trends report, we bring together data, cultural observations and brand activations to predict what 2026 has in store and make recommendations on how you can respond.

In collaboration with Focaldata, our trends report provides in-depth insights to help you navigate 2026. All in an effort to help organisations and individuals better communicate, connect, and achieve their aims.

This report isn’t about dwelling on the negative, it’s about how we can turn reality into opportunity. Inside you will find:

  • The facts from our research with Focaldata
  • How we’ve observed that data playing out in the real world
  • How businesses and brands are activating in that context
  • Our recommendations on how you can harness these trends
Download the latest Trends Shaping 2026 report.


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