LLMs shape how audiences see and understand the world, and their influence is growing fast. From consumers to policy makers, journalists, healthcare professionals and fund managers, the answers AI platforms provide strongly influence audience perceptions of your brand and the issues that matter.
Maiven’s unique GEO model is a mixed-method, audience-first approach, which analyses the answers to the questions your audiences are really asking. This allows us to optimise omnichannel messaging, content and media strategies to increase share of voice and message penetration and address reputational risks. We combine this work with SEO and paid, including in-platform targeted advertising on LLMs.
Misinformation poisons the information space. It crowds-out facts, damages reputations, and puts people in danger. Working hand-in-hand with our Crisis & Risk specialists, we use AI to map and monitor the spread of misinformation across social channels and LLMs, and develop strategies to combat it and mitigate the reputational damage with consumers and stakeholder audiences.
