Effective media relations can enhance the reputation of a person or a business, influence opinion and protect your licence to operate. But, as the traditional news media fractures, a strategic approach is required to navigate an increasingly complex landscape.
MHP has a team of more than ten former national print, broadcast and digital first journalists who provide insights into every form of news media. We help brands, businesses and individuals tell compelling, consistent and co-ordinated stories by understanding the power and penetration of news media.
Personal relationships are increasingly important in an age when a single social media post or Substack piece can reach more people than a front-page news story.
Our team has a network of contacts, providing access to journalists at every level in the newsroom from beat reporters and specialists through to news editors and editors in chief.
Advising CEO’s and senior executives on building and maintaining media profiles
Creating thought leadership content including speeches, opinion pieces and video
Coaching spokespeople for interviews, broadcast opportunities and podcasts
Developing media engagement programmes including background briefings, editorial roundtables and dinners
Supporting business critical announcements including IPOs, acquisitions and financial results
Helping navigate the media with crisis and issues or when a business is under investigation by a journalist
Supporting in-house media teams through issues and crises of a major campaign or announcement
Training in-house teams on understanding the media landscape, sourcing stories, developing content and engaging with journalists
The MHP team of former journalists maintain strong relationships with journalists and news media organisations to help provide the latest insights for clients.
Activity includes:
Despite the fractured news media environment there is no more effective way to deliver your message to a broad or targeted audience.
Even in a world of AI media relations is important. As consumers switch from search engines to chatbots, brands need to convince Large Language Models to speak highly of them. The most effective way to do that is to influence the sources that the model pays most attention to: news media.
