In a crowded media landscape, brands that stand out are those that tell authentic stories, demonstrate their values, and engage proactively with their audiences.

Effective press office management isn’t just about pushing out news—it’s about crafting a brand strategy that builds trust, increases brand awareness, and positions your organisation as a thought leader the sector.

At MHP we are experienced at running robust, hardworking press offices, focused on both generating proactive storytelling opportunities and responding to the news agenda.

Home to twelve former journalists; our media expertise and contacts are second to none.

Just as media training prepares spokespeople to deliver messages with confidence and clarity, an effective press office acts as the engine room for your brand’s storytelling. Here’s how we do it:

• Media Intelligence: We leverage industry-leading tools to identify influential journalists and influencers, ensuring our outreach is targeted and effective. This data-driven approach is overlaid with our Media Network’s unrivalled connectivity to understand editorial priorities and perspectives.

• Story Mining: Our team collaborates with your business to uncover compelling stories and insights, aligning them with your brand strategy and reputation goals. This process ensures every story is authentic and impactful.

• ABC Story Triaging: Not every story is equal. We use the ABC model:

• • Amplify: For stories with immediate media appeal, we execute targeted pitching to maximise brand awareness.
  • Build: For stories needing more context, we collaborate with journalists to develop features that enhance brand reputation.
  • Create: Some narratives require creative development—think tactical stunts or long-term platforms—to make them truly mediagenic. We partner with our 40 creatives across the agency to ensure the stories you want to tell resonate.

We believe that an effective press office doesn’t just wait for news—it creates it. By combining proactive media relations, reactive newsjacking, and forward feature placement alongside executive profiling, we ensure your brand is consistently part of the conversation.