Measure, understand and build trusted relationships with your most important audiences.
Trust is crucial to any human relationship. It influences how we relate to, and interact with, organisations, governments and each other. Without trust, it’s hard to develop successful relationships, create loyal customers, and foster prosperous economic exchanges.
Developed by Influence at Work and MHP Group, Trust Analytics is a state-of-the-art trust measure that highlights the unique implications of trust for your brand. Drawing on advanced behavioural science techniques, it delivers precise and reliable insights.
Trust Analytics identifies and prioritises opportunities to strengthen trust in your brand as well as highlighting areas of vulnerability, providing a clear picture of what you need to do to increase trust.
Trust Analytics is built on the CIB Model of trust, allowing us to provide a comprehensive and accurate picture of the state of trust in your brand. We use the trust pillars to understand how different aspects of trust impact audiences’ behaviours towards your brand. This allows you to prioritise the trust pillars that make most sense for your brand.
Trust Analytics is based on an in-depth audience survey, which can be tailored to your target demographics, segments and markets. Our expert analysts use the data to build a detailed picture of each audience’s trust in your business, scoring you against your core competitors.
Survey questions are based on robust behavioural research on the factors that determine trust. They’ve been designed to ensure honest and unbiased survey responses, aligning with best research practices.
You will receive a report addressing four key questions:
Trust Analytics is designed to help you understand how trusted you are, capitalise on advantages and address deficits.
We support organisations incorporating these insights in three ways. Our entry level Trust Tracker – which a range of UK businesses subscribe to – is run bi-annually, with results in February and July.
