Plaid is the world’s leading open banking platform focussed on democratising financial services through technology. Its range of intelligent tools and developer friendly API solutions enable clients to develop new financial products, services and experiences with the potential to revolutionise the industry and deliver better outcomes for consumers and businesses.

MHP Mischief will support Plaid in its UK and European business, building understanding around both its proposition and the power of open finance amongst existing providers, new market entrants and policy and regulatory stakeholders.

The MHP Mischief team draws on expertise from both its Financial Services and Public Affairs practices, and will be led by the agency’s Head of Financial Services, Nick Woods. It sees the agency add to its impressive fintech client base that includes cryptocurrency platform Coinbase, over the top banking platform Curve, Turkish neobank Papara and investment powerhouse Reech Corporation Group.

Commenting, Nick Woods, MHP Mischief’s Head of Financial Services said:

“We’re delighted to have been appointed by Plaid at such an exciting period in its growth. The business is a true market disruptor, powering industry innovation at a time when many established incumbents and new market entrants are recognising the power of open finance to meet a changing set of post-pandemic financial needs. We thrive on telling the bigger stories shaping the sector and Plaid are at the forefront of this.”

Keith Grose, Head of International at Plaid said:

“Fintech is the new normal for most people and the inevitable future of a digital and connected financial system. While examples of digital finance are everywhere today, the true transformation is just getting started. We’re excited to work with MHP Mischief to help companies in the UK and across Europe understand what is possible through Plaid and our partners.”