This article was previously listed in PR Week.

Adele Breen has joined MHP Group as a senior director within MHP Group’s technology team.

Last year, MHP Group acquired Tuva Partners, the London-based tech communications and branding consultancy co-founded by Axicom founder and tech PR veteran Julian Tanner.

Following the acquisition, the business formed its technology team in July 2024, led by James Kennedy as head of technology. The team has achieved “rapid growth” and secured a “series of new integrated client wins”.

Breen joins the group alongside recent hires such as Holly Abbott, an account director from tech PR firm Babel, and Jack Smith, an account manager who joins from Kaizo.

At Hotwire, Breen served as interim managing director and as executive vice-president of reputation and communications. While there, she managed the global comms programmes for technology brands from start-ups to large companies such as NTT Data, ABB and Meta.

Prior to her time at Hotwire, she held senior roles at Axicom and consumer comms agency Red Consultancy.

Breen said: “I’m excited to be joining MHP at such a pivotal time. With a combination of experts across sectors and communications disciplines, MHP Group has an incredible group of specialists who can advise on the most complex communications challenges. I can’t wait to get started.”

Kennedy added: “Having worked with Adele previously for many years at Axicom, I’m thrilled to welcome someone of her calibre and expertise to the team as we continue to build something genuinely different in the market.”