08 Aug 2023

MHP Group appoints new Health Marketing Communications Lead as part of expanded health offer

Annalise Coady joins Health team as Head of Health Marketing Communications, with Pete Digger being appointed Head of Health Public Affairs & Policy

MHP Group

This press release originally appeared in PR Week

Annalise Coady has been hired as Head of Health Marketing Communications, forming a new-look Health leadership team with Pete Digger, who has been appointed Head of Health Public Affairs & Policy.

Annalise joins from Real Chemistry, where she was Group President. She will work alongside Pete Digger to build a new specialist and integrated Health Marketing Communications capability, complementing our industry-leading Health Public Affairs & Policy team.

In recent years, Health has been one of our fastest-growing teams, with key clients including AstraZeneca, Takeda and Boehringer Ingelheim.

The creation of a specialist Health Marketing Communications team will accelerate this growth by building on the success of recent communications campaigns for clients including the World Bladder Cancer Patient Coalition, BeiGene, Santen, Myeloma UK and Bupa.

Discussing the move, CEO Alex Bigg explains:

“MHP Health has a strong heritage in the public affairs & policy space and an increasing range of advocacy and communications work. We’ve reached the point at which we need to build specialist marketing communications capabilities, combining our deep Health knowledge with broader strategic, digital, corporate and insight-driven creative expertise.

“Annalise and Pete are exceptional talents, with a track record of building world-class teams, and I’m excited about the partnership they will form.

Annalise Coady, Head of Health Marketing Communications, added:

“Healthcare is on the cusp of an ‘industrial revolution’ that requires innovative marketing communications approaches to connect global healthcare stakeholders and improve the experiences of patients, caregivers, and healthcare professionals, leading to better health and commercial outcomes. I’m excited to build an integrated and creative-led global healthcare offering at MHP, firmly anchored in data, AI and behavioural science. Working with the Health Public Affairs & Policy team, we will create campaigns that deliver for our clients in this rapidly changing and complex environment”.

Pete Digger, Head of Health Public Affairs & Policy commented:

“Health budgets are under pressure and decision makers and patients are overwhelmed with competing demands on their time and attention. Our Health Policy experts have always taken an integrated approach to cutting through the noise and ensuring that life changing innovations are prioritised, and a specialised Marketing Communications team will only enhance our offer.”

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