There is a ‘vibe shift’ underway in the West, and it will have long-term implications for the communications industry: changing the way people engage with brands, ideas and each other. Vibes are by definition hard to pin down, but MHP Group’s Deputy CEO Nick Barron has tried to capture the new vibe, explaining where it has come from and what happens next.

This presentation explains 12 ways in which society is changing and how communications will need to adapt.

Download here.