In a world where geopolitical uncertainty, regulatory complexity, environmental transition and technological innovation are radically redefining the risk landscape, the role of the insurance market, and its constituent players, has never been more important.
Despite this, its capabilities, expertise and vital contribution to the global economy, remains poorly understood and confined to the pages of those who understand it.
We work with clients who are seeking to change that, advising carriers, brokers and Managing Agencies on every continent, combining deep industry experience with a creative multi-channel mindset to help them simplify their story, build the right relationships and showcase their expertise.
The fintech industry has matured and the days of cheap money, overvaluations and a “move fast and break things” mindset are over. Better, more resilient businesses with clearly defined value propositions have emerged as fintech’s flagbearers, from the open banking providers enhancing how consumers pay, to the AI applications helping banks to prevent fraud.
Strategic communications continue to play a key role in this transition. This is both a challenge and an opportunity for fintech communications functions, which must marry the ability to remain agile and innovative, with a need to present a consistent and unified vision that resonates with a wide range of audiences, from customers and investors to regulators and employees.
We work with fintechs to help them do exactly this. Whether it’s creating compelling narratives, supporting funding rounds and acquisitions or launching products into new markets, we create and implement strategies that align commercial and communication priorities to support and drive growth.
Highlights include:
Whether responding to seismic regulatory change, de-equitisation and the rise of private markets, while needing to meet heightened expectations for powering economic growth and delivering returns, the investment industry is under the spotlight like never before.
Against this backdrop, it is harder than ever for investment brands to overcome apathy or opposition, cut through the noise or drive differentiation in media.
From asset managers and institutional funds to investment platforms, and from trusts to private capital, we work with clients across the investment universe to help them showcase their purpose and overcome mistrust.
Through strategic communications programmes that bring together our deep media relationships and technical expertise, through to thought leadership founded on data and industry insight, we help our clients launch new strategies and products, win new clients and mandates, and shape industry debates.
Sustainable finance is at a pivotal moment. Climate pressures are intensifying, scrutiny of green claims is growing, and the politics of net zero have become increasingly divisive. Yet demand for credible solutions and demonstrable impact continues to rise. In this environment, clarity, consistency and confidence in ESG communications have become business critical.
As audiences become increasingly polarised on a breadth of sustainability issues, we help firms articulate bold solutions and fuel high-growth ambitions with strategic communications rooted in transparency and evidence. Our clients benefit from insight-led advice, enabling them to focus on achieving their commercial goals.
From sustainable investors and carbon market pioneers to advisory specialists and tech-driven disruptors, we serve clients across the full breadth of the sustainable finance ecosystem with multi-market, multi-channel briefs.
Leveraging unrivalled access, influence and market intelligence, we elevate our clients’ positioning and amplify their voices to key audiences, ensuring recognition of their role in building a more resilient and sustainable future.
The relationship between lifestyle and money is stronger than ever, while both apathy towards, and distrust of, traditional finances services is only increasing. The impact of ‘finfluencers’ is not isolated to the younger generation; the financial power of women is growing faster than ever; technology continues to raise the bar for expectations of hyperpersonalised experiences; and income inequality is widening.
To cut through, retain existing customers and convert new audiences, communications must create stories that matter, leverage tactics that stretch into new spaces, and embark on culture and purpose-led partnerships that can expand their reach.
From saving to investing, credit to mortgages, pensions to protection, our expertise not only covers the full spectrum of financial services products – we empower brands to show up differently. We do this by developing multi-channel, award-winning creative PR campaigns with an audience-first approach that drive tangible behaviour change. This is underpinned by energetic daily press offices that inject clients into the news agenda, inform and inspire action.
Highlights include:
Private Equity and Venture Capital businesses are navigating a new world of challenges and opportunities: record levels of dry powder with pressure to deploy it effectively, ever increasing scrutiny on portfolio construction, and the rise of institutional-scale private investors are causing GPs to re-think their strategies.
Meanwhile, the rise of new, complex and critical technologies requires fast adaptation, and firms need to demonstrate understanding and expertise – or risk falling behind.
From refining a mission and purpose to engage new audiences, placing analysis and opinion to demonstrate sub sector expertise, to channel strategies that land positive results in controlled environments, we help our clients effectively navigate, and lead.
