Modern building with tall glass windows next to a wide, empty staircase and metal handrail under a clear blue sky—an ideal setting for brand management, where sharp shadows mirror the clarity needed in shaping public perception.

Brand & Reputation

Building brands
and protecting reputations

Brand & Reputation

Outstanding communication is based on two key components: understanding human behaviours and strategic storytelling. 

Our team of advisors help brands build trust, increase brand awareness and manage reputation by understanding people – how they think, feel and act – and using this to inform our approach to creative, multi-channel storytelling that puts our clients at the heart of the story to deliver real business impact. 

In a world of endless content, our understanding of polarised and contested spaces combined with our unrivalled media relations and connectivity means we partner with brands to retain and attract customers, navigate crises and differentiate themselves through powerful Masterbrand narratives. 

This ensures not only are our clients’ stories heard and valued but they are seen to engage, and have a perspective, on the issues that matter to consumers, stakeholders and employees.  

Specialisms:
  • Thought leadership
  • Reputation management
  • Executive engagement
  • Change and employee engagement
  • Brand strategy and narrative development
  • Crisis management and issues advisory
  • Masterbrand differentiation
  • Media relations
  • Corporate and consumer publicity
  • Media training
E.ON lungs sculpture

E.ON:
let’s clear the air

Creating an emotive and purpose-driven point-of-difference for E.ON, positioning the company as a prominent voice on sustainability and green energy.

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Services

We empower brands to build trust, increase brand awareness, drive advocacy, and thrive in today’s complex and connected world.

Thought leadership

Helping brands establish authority and influence by developing and promoting insightful, evidence-based perspectives.

Reputation management

Protecting and enhancing brand trust and corporate reputation through strategic communication and risk mitigation.

Executive engagement and leadership coaching

Empowering business leaders to connect authentically with stakeholders through targeted media relations and advocacy.

Change and employee engagement

Supporting organisations in driving internal transformation and boosting employee advocacy and engagement.

rand strategy and narrative development

Crafting compelling brand stories and strategies to differentiate and build trust in competitive markets whilst at the same time driving brand awareness.

Crisis management and issues advisory

Providing expert guidance and rapid response to manage reputational risks and navigate crises effectively.

Masterbrand differentiation

Defining and communicating earned-first creative differentiation campaigns for complex brands to stand out and foster advocacy across multiple audiences

Media relations

Harnessing unrivalled media connectivity to amplify brand trust and drive brand awareness in complex, connected and contested environments

Corporate and consumer publicity

Creating targeted campaigns to raise awareness, engage stakeholders and drive advocacy amongst both business and consumer audiences

Media training

Equipping individuals with the skills, techniques, and confidence to deliver key messages effectively, handle challenging questions, and deliver real business impact

People