Audience and stakeholder trust isn’t just a nice to have. It makes a meaningful difference to outcomes that matter to brands and businesses, from advocacy, to purchases, to partnering. It is the cornerstone of your reputation.
But historically, organisations have struggled to prioritise the right actions to build trust with the people who matter most to them. Brands didn’t know how to build trust.
Our Trust Analytics is designed to address this challenge, helping businesses strengthen trust where it matters most. Built in partnership with the behavioural science experts at Influence at Work, it harnesses cutting-edge psychological understanding to help brands effectively, measure, diagnose and – most importantly – strengthen trust.
Trust Analytics uses a model based on the three fundamental pillars of trusted relationships – Competence, Integrity and Benevolence – combined with a proprietary research methodology to measure the level of audience trust in your brand, understand the impact of trust on your business, and uncover the most effective strategies for increasing trust with your audiences.
It is both a way of tracking performance over time, and a strategic planning process designed to help businesses achieve lasting improvements.
Used by international and UK-based businesses, it truly moves the needle on trust, driving the outcomes that matter most to your business.
Trust Analytics is built on the CIB Model of trust, allowing us to provide a comprehensive and accurate picture of the state of trust in your brand. We use the trust pillars to understand how different aspects of trust impact audiences’ behaviours towards your brand. This allows you to prioritise the trust pillars that make most sense for your brand.
Trust Analytics is based on an in-depth audience survey, which can be tailored to your target demographics, segments and markets. Our expert analysts use the data to build a detailed picture of each audience’s trust in your business, scoring you against your core competitors.
Survey questions are based on robust behavioural research on the factors that determine trust. They’ve been designed to ensure honest and unbiased survey responses, aligning with best research practices.
You will receive a report addressing four key questions:
Trust Analytics is designed to help you understand how trusted you are, capitalise on advantages and address deficits.
We support organisations incorporating these insights in three ways. Our entry level Trust Tracker – which a range of UK businesses subscribe to – is run bi-annually, with results in February and July.
